In Your Digital Journey, What is the Trello to your Jira?

 In Digital Strategy

There is a lot to learn from the Trello acquisition by Atlassian. Trello is a competitor to JIRA that offered a much simpler project/story management solution compared to Jira with fewer features, less functionality, fewer advanced functions but instead focusses on a simpler, hassle free, easy to get started experience. It’s simplicity attracted many users and Trello was growing at an incredible pace before, finally, it was picked up by Atlassian.

To Atlassian’s credit, they took a bold step and instead of competing with Trello for the lower end market, they decided to acquire them. Trello’s story has a great idea behind it that is not only well known but incredibly important and relevant in the Digital Journey.

Trello vs. Jira

Trello looked at the market and decided to attack the lower end of the market focussing on the long tail of users with simpler, more homogeneous, core project management scenarios. They found the core problem that impacted multiple users and sought to build an elegant solution to the problem. They did not think about building a platform that would rival that of Atlassian nor did they plan to build infrastructure that could scale on day one to match that of Atlassian. Their focus was only on building a magical application that would solve the problem at hand.

Innovation The Trello Way

Innovation is the solving of problems the first time or through a solution that is novel that solves the problem to the liking and expectations of users or through a solution that is much cheaper to build and easier for users to access. Efforts to innovate can not occur in isolation. They are only successful in the context of a real problem faced by real users and customers. Without them, innovation is simply the building of technology. Trello offers a simpler solution to a real problem at a cheaper price point for the user, an experience that is more accessible and solves a problem with a more elegant solution. 

There is much to learn from Trello’s Innovation. Here is how to innovate the Trello way.

Don’t Start Innovating Without Framing The Problem

Innovation needs a problem to guide and develop the solution. Without a clearly defined problem with a real set of users who can provide the feedback on the solution prototypes, it can be near impossible to get the right solution. With luck, one might hit a solution but there would be no way to determine whether it is the ideal or the best solution and whether the solution had any unintended effects. A well-framed problem will clearly identify the users, the success criteria and measurement and verification metrics and processes to determine the quality of the solution.

Don’t Get Bogged Down By Technology 

Technology is simply the means to end. Better technology can alleviate the quality of the solution, however, by itself, technology cannot solve problems. Technology needs to be embedded in an experience that is delivered to the user as an application. A great technology helps a solution be better but a solution cannot be good without a great experience. Enterprises need to focus on the experience of the user and ensure that it is improved through the application of technology. This is further pronounced by the fact that technology is constantly changing and focussing on staying up to date with technology at the cost of the experience is costly and bound to not return good ROI.

Focus on User Feedback

User feedback is the only mechanism to determine and understand the impact of a solution to a problem regardless of how innovative or technologically modern the solution. User feedback can be “heard” by asking the user or “listened” by tracking the user’s spoken or written word, “observed” by following them and recording their behavior or “analyzed” by collecting data from their usage of the solution and analyzing the data to determine patterns and outcomes. A good user feedback collection, analysis and decisioning process is critical to successful innovation on the Digital Journey.

Focus on Applications

The key to survival and growth is the ability to rapidly build, deploy, manage and improve user facing applications that solve real problems by leveraging the best in class technology. The focus should always be on applications and the design of the user experience should trigger investigations and incorporation of technology in the application. Similarly, enterprises should ensure that they do not overkill with technology. The goal should always be to deliver the best application with the best experience with the least cost and risk introduced from overkill technology or immature technology. Part of derisking a project is to ensure that the maximum effort and energy goes in the development of the application and minimal required on the platform or infrastructure in the context of the project. Looking at partnerships, vendors and existing software within the enterprise is a good idea to reduce risk.

The AI Company offers the best in class, innovation platform that enables the fastest route to bringing new applications to the market that leverage the latest and greatest technologies. Contact us to learn more!



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